One ad agency I found really interesting was FCB, Foot, Cone, and Belding. Their work is very in your face and colorful. Most of their ads are lively and motivational. One ad project they did was for Sport England showing that held the phrase "this girl can". The ad was motivational and showed that girls could work out, play sports, and push themselves as much as any guy could. The whole ad focused on woman working hard and playing hard. I also really enjoy their live in levi's series. They really know how to show off jeans and to make them seems like those who wear levi's are fun, outgoing people. They are also very lively commercials that brings out a lot of positives feelings while watching the ads. I really like this direction in advertising and it seems they follow that direction for a lot of their works.
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